DEVELOPING MARKETING MANAGEMENT OF A MANUFACTURING NETWORK: INSTITUTIONAL APPROACH  

Antipov Aleksey Mikhaylovich, Postgraduate student, Penza State University, antipov_am@mail.ru
Semerkova Lyubov Nikolaevna, Doctor of economic sciences, professor, head of sub-department of marketing, Penza State University, penzamarketing@mail.ru

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One of the topical issues of industrial marketing is considered in the context of institutional reorganization. Using the results of Russian mechanical engineering enterprises including the enterprises of the Penza region some basic regulations of the proposed approach to developing the process of marketing management of a technological net are determined.

intercompany relations, technological net, management process, marketing management process, arranging marketing management, right of ownership, organization resource.